Color

Contrary to my naive statement all those years ago, color does indeed matter. For the same reason I didn’t take Grandma’s rainbow afghan camping, you don’t want a web site in garish colors; First impressions matter. Visitors to your site will make judgments about you based on your color choices. If you have a clean, visually appealing design their first impression of you will be that you’re approachable and well organized. Where as, if your website looks like an explosion in a crayon factory they’re likely to think you’re a bit unstable or, if you’re lucky, color blind.